Users are guided through the digital landscape and are given insights into how the relevant online platforms fit together.
We look at:
Who is it for?
Anyone with a keen interest in Digital Media from hobbyist, entry-level professional and traditional Public Relations Officers who need insight into the Digital Landscape.
Timeframe
This can be run as a one or two-day workshop all the way through to a fully-fledged ten Week course, depending on your requirements and detail needed.
We unpack your brand over a six or 12 hour workshop.
We look at:
Who is it for?
Junior and medium-level digital practitioners who understand the basic principles but need help in realising a fully fledged strategy.
A full audit of your brands’ online digital presence concluding with a six hour workshop.
We conduct an audit based on:
We then construct, through a workshop or presentation, a road map for you and your brand to fill in the gaps and take advantage of insights gathered.
We introduce techniques to curate and develop original content to keep your channels fresh and your audience engaged.
Who is it for?
Individuals, brands and companies who want an overview of where they stand and how they are performing in the marketplace. Enabling the creation of a sound strategic vision including tactical implementation.
In this short course we examine Social Media platforms and develop an understanding of what is unique about each one and which channels are appropriate for different markets and
requirements.
We look at:
Who is it for?
Anyone with an interest in Social Media, whether for personal gain or starting out in Social Media management it’s an entry-level understanding of each platform.
We unpack Digital Media’s complexities and delve into how user experience guides the shape of digital interaction. We look at how brands successfully implement digital into their
marketing mix and what the current and future trends may be.
We examine:
Who is it for?
Those interested in a deeper understanding of human behaviour online and how the past shapes the present.
This course takes a look into the art of writing for search, how to research, retune and rewrite copy to earn the maximum reach in search returns for both pay-per-click and organic
search returns. We also unpack web design from an SEO perspective and look under the hood of the best and worst.
We look at:
Who is it for?
Copywriters and PR professionals who need to learn the subtleties of writing for web as opposed to traditional content writing.
In this one day or two evening workshop we examine the ways in which content creators go about their jobs. From original pieces to aggregating content we look at the best practices
to help your brand stay healthy whilst also allowing you time to focus on other aspects of the job.
We look at:
Who is it for?
Junior to mid level writers who need help in collating enough material for a full time digital account.
