Digital & Social Media Training

Workshop & Course Content

An Introduction to Digital Media

Users are guided through the digital landscape and are given insights into how the relevant online platforms fit together.
We look at:

  • The role of Search Engine Optimisation and how it should be applied in the digital environment
  • How Search Engine Marketing works and how to setup,run and streamline a campaign.
  • Do’s and don’ts with Email and how to get the best out of email marketing
  • Principles of Social Media and how the different platforms work including, but not limited to: Facebook, LinkedIn, Twitter, YouTube, Google Plus, Ello, SnapChat, Pinterest and Instagram.
  • Paid-Social and how this is implemented into an overall strategy
  • Content Generation tips and techniques
  • How mobile internet access has changed the playing field?
  • How to set goals and measure them against direct cost (ROI) or soft measures for things such as sentiment
  • How to integrate digital channels into a coherent content mix?
  • What is iteration and how does it work?
  • How to research and use research findings to formulate strategy

Who is it for?
Anyone with a keen interest in Digital Media from hobbyist, entry-level professional and traditional Public Relations Officers who need insight into the Digital Landscape.
Timeframe
This can be run as a one or two-day workshop all the way through to a fully-fledged ten Week course, depending on your requirements and detail needed.

Tailored Digital Media Workshop

We unpack your brand over a six or 12 hour workshop.
We look at:

  • Digital objectives and determine which are aligned with your overall brand objectives
  • Selecting appropriate channels and look at online tools which enable us to deliver results across each platform
  • Setting goals including specific measures for each
  • Content creation and curation methods
  • Online crisis management
  • Setting up and using company protocols for Q&A

Who is it for?
Junior and medium-level digital practitioners who understand the basic principles but need help in realising a fully fledged strategy.

Digital Brand Audit

A full audit of your brands’ online digital presence concluding with a six hour workshop.
We conduct an audit based on:

  • Your digital footprint
  • Your true and potential reach
  • Brand sentiment
  • Relevant Search Engine Optimisation on your website including online best practice review
  • Search Engine Marketing against competitors
  • Produce a Channel Map
  • Competitor analysis

We then construct, through a workshop or presentation, a road map for you and your brand to fill in the gaps and take advantage of insights gathered.
We introduce techniques to curate and develop original content to keep your channels fresh and your audience engaged.

Who is it for?
Individuals, brands and companies who want an overview of where they stand and how they are performing in the marketplace. Enabling the creation of a sound strategic vision including tactical implementation.

Basic Principles of Social Media

In this short course we examine Social Media platforms and develop an understanding of what is unique about each one and which channels are appropriate for different markets and
requirements.
We look at:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Google Plus
  • Ello
  • Snapchat
  • Pinterest

Who is it for?
Anyone with an interest in Social Media, whether for personal gain or starting out in Social Media management it’s an entry-level understanding of each platform.

Advanced Digital Media Strategy

We unpack Digital Media’s complexities and delve into how user experience guides the shape of digital interaction. We look at how brands successfully implement digital into their
marketing mix and what the current and future trends may be.
We examine:

  • User experience
  • Case studies
  • Trend forecasting
  • Historical perspective

Who is it for?
Those interested in a deeper understanding of human behaviour online and how the past shapes the present.

Writing for SEO and SEM

This course takes a look into the art of writing for search, how to research, retune and rewrite copy to earn the maximum reach in search returns for both pay-per-click and organic
search returns. We also unpack web design from an SEO perspective and look under the hood of the best and worst.
We look at:

  • What is SEO
  • What is SEM
  • How does SEO work
  • How does SEM work
  • How to audit a web page
  • The difference between traditional journalistic writing and writing for web

Who is it for?
Copywriters and PR professionals who need to learn the subtleties of writing for web as opposed to traditional content writing.

Where does content come from?

In this one day or two evening workshop we examine the ways in which content creators go about their jobs. From original pieces to aggregating content we look at the best practices
to help your brand stay healthy whilst also allowing you time to focus on other aspects of the job.
We look at:

  • Where to find content
  • How to aggregate content
  • How to generate original content
  • Storytelling
  • Call to action
  • Informative writing
  • Entertainment writing
  • Formats
  • Where to find stories

Who is it for?
Junior to mid level writers who need help in collating enough material for a full time digital account.